The Importance of Your eCommerce Site for Your Business

It is plain to see why a poorly designed website can be a major problem to online businesses, most especially during the holiday season, which covers 20% to 40% of the yearly sales.

In this regard, those who need data validation can refer to the stats that explain the importance of your brand's presence on the Internet:

  • Before people shop at a physical store, they often check websites of online stores.

  • Customers search online for the prices and availability of goods so they would know whether to shop online or at physical stores.

  • During an economic crisis, consumers exercise caution when shopping online to stretch their budget, resulting to an increase of website traffic.

  • Shoppers that tend to purchase downloadable gifts like eBooks, music and FB credits, among others, will likely buy more.

Optimize Your Online Site Immediately

Now that you are aware of your site's importance, what should you do before the holiday season approaches? It is never too late to try some of these strategies:

Prepare for unexpected traffic.Plan ahead of time to make sure that your site can manage all the orders. Anticipate peak loads, observe the responsiveness of your site and assessment application performance way before Cyber ​​Monday.

Increase the speed of your site. Use a CDN (content delivery network) for a speedy delivery of relevant content with videos and images to your consumers.

During the holidays, most shoppers use their mobile devices to search online before heading for the stores. Therefore, it would be wise to incorporate an in-store experience with info regarding your well-timed and relevant personalized website and mobile apps.

Find ways to let the customers easily find your products on the web. To improve exposure, submit a feed to the top online shopping comparison engine, Google Product Search. Try the Amazon Marketplace or add pay-per-click ads to Amazon Product Ads' product and category pages. This way, shoppers will be able to view your ads when they find products that are similar to yours.

Although social media is not the main channel for searching, it has targeted the main stream and has since gained importance, specifically to GenY shoppers. Transform visitors into sales channels by including social sharing in product pages. Display good customer service in public by resolving issues with customers on networking sites like Facebook or Twitter.

People who are low on budget usually search online before buying, so it is a good idea to follow the example of various sites in making it fun, simple and efficient to shop on the web. Provide product filters, rich product details, comparison tools, well-designed navigation and recommendations. Enhance the images of your best-selling products, emphasize your value propositions and make sure that shipping and return policies are clear.

Fix your leaky conversion funnel immediately by adding simple and cost-efficient website usability and feedback tools.

Whenever possible, ask for the visitor's email address and try to squeeze a lot of value out of each sign-up.

Try to employ remarketing campaigns so you can target consumers who take time to buy.

Real Estate Management Fees

The property investor has decided to hire a management company to take care of their many properties. They interview several before making a decision on the company they will hire. There are many things they will be comparing, among them the real estate management fee the company charges. The investor needs to determine whether they want to pay a monthly percentage or a flat fee for the managers services.

Investors should look at more than the monthly fee they will be paying. Sometimes for a higher percentage you will receive more services. The cheaper rate of some managers does not include the extra fees charged. Find out if the advertising is included in the normal fee. Will they be charging each time they show the property to a potential client? Are their leasing fees on top of the management fees? The investor should read each companies contract to determine what is included in their real estate management fee.

A real estate management fee is charged based on a percentage of income collected with a minimum monthly base fee. Fees will often vary by the type and size of the property. Fees can be a flat rate for a single family home or 6 percent of the rental income for larger properties. Larger properties typically command a lower percentage rate (ie, 2 percent) than a single family home that may be quoted up to10 percent. Fees are negotiated on a per property basis and depend on many factors including condition, location and size of the property, etc. Leasing and other auxiliary service fees are separate and in addition to the management fee.

The investor should ask what services cost extra. They should determine if evictions are an extra fee. The contract should state how and when the fee is collected. Will the investor be billed or is it deducted from your account? On a monthly or quarterly basis? Is there a cost to prep the units for rent? And what is the typical cleaning fee on vacancies?

A management company fulfills many services for the investor. The company takes care of the daily activities of renting the property, collecting rents, accounting and monthly statements, hire contractors for services such as cleaning, groundskeepers and maintenance work as well as supervise any work. The real estate management fee the investor pays provides them with peace of mind.

The investor has interviewed several companies and found the fees are close in range with a few exceptions. They decide to further investigate each companys contract and references. By comparing all the services and getting good referrals, the investor can make an informed choice.

Interviewing the management company to determine the real estate management fee that charge is the first step to hiring a reliable company. The final cost the investor will pay the management company is determined by many things as well as the monthly fee. How well the company communicates with the investor and tenants, how they handle problems, their attention to detail in the leasing process and their ability to maintain the property in good condition all determine the investors final costs on each property.

Hiring a good management company helps the investor rent his property faster and provide preventive maintenance before problems become major repairs and expenses. The investor should look at more than the initial monthly fees when determining how much it will actually cost them if they go with the cheapest company.

Building Background – Benefits of Using Sentence Frames to Build Background Knowledge

Even as native English speakers we sometimes struggle with just the right word to explain, describe, clarify, or elucidate what we want to convey. We always understand more than we can speak. One of best ways to engage English language learners (ELL) in actively acquiring new material is to connect their background knowledge to the new topic. So, let's give them some brackets to help them use language.

We will be most successful if we remember to always start with the concept or theme.

# 1 When beginning a new topic, let pairs pretest one another. Write this sentence frame on a board, overhead, or PowerPoint, or make your own blackline master with the sentence frame repeated four to six times on a page so you can cut them into strips to hand out to the pairs.

A: "Do you know anything about (topic)?

B: "I'm not sure, but I do know _____."

Egypt "I think it could be _____ because I learned _____."

After students copy the sentence frame, or use the handy strips, erase the word 'topic' in the first sentence. Write in the topic for today. It may be a theme, or a characteristic, or an emotion.

  • Read the sentence frame aloud to the students.
  • Read it again, and this time the students should repeat after you.
  • Give them sixty seconds (yes, really time it, using the entire sixty seconds) to look at the word and think about everything they know about it. No talking. No writing. Just thinking.
  • Next, let students use another 60 seconds (yep, time it again) to write words and phrases to capture their thoughts about the topic.
  • Finally it is time to talk.

This is time well-spent. Your lesson will be stronger and more relevant. Your students will be engaged. You can continue to spiral the content, connecting it to what they already know or previously learned. The ELs will build confidence as they are encouraged to think, write, and talk about what they already know.

# 2 Plan more opportunities for pupil interaction. Here's another sentence starter than can be used with individuals, then shared in small groups.

This new theme of _____ reminds me of a time in my life when _____.

# 3 Make sentences frames with the word 'because' to have students explain connections between previous learning and the new topic.

"I think the next topic will be _____ because our last lesson was _____."

This kind of sentence frame encourages prediction according to prior learning. This is a good time to show the students how much they have learned and how it all links together.

# 4 After reading a story, a sentence frame can be used to let students speak with a partner. You can expand this speaking activity to include a second partner, like elbow- partners and across-the-aisle partners. Provide a sentence frame:

For example, "I think _____ is a hero, because _____."

# 5 Ask students to make comparisons to concrete objects in linguistic ways. Hand out objects to students and give them some time to think and write again, before speaking.

Try this sentence frame with a variety of objects:

I am like this _____ (Snickers bar), because I am _____ (nutty).

I am like this _____ (Matchbox Ferrari), because I am _____ (small and fast).

I am like this _____ (red pencil) because I am _____ (my face is red because I have to talk aloud).

The objects you use can be almost anything!

Now that your imagination is raising up, make up some brackets to use tomorrow.

  • Think about how you would want the smartest student in the school to speak.
  • Then use your target vocabulary and academic language to make a sentence frame.
  • Encourage your ELLs to speak in complete sentences in all conversations in the classroom. This will increase their academic vocabulary, which maximizes learning, and builds confidence.
  • Kids like to feel smart!

Marketing Chocolate

Throughout history, chocolate has been marketed differently to different consumer types. Some companies like to show their customers that their chocolate has the most weight, by using digital scales and then showing what the price computing scales read on the actual package label. Yet, other companies prefer to create an upscale image, by making their products seem rich and indulgent. This article discusses the different ways to market chocolate.

1. Make a product that is meant for the everyday consumer. This type of chocolate is made for those who want an average chocolate bar. The packaging is usually very simple and the prices are the same or lower than the rest of the competition.

2. Create a rich and luxurious image for the product. This type of chocolate is set above the rest in price. It usually has gold packaging and has a look that is different from all of the competitors.

3. Organic products are becoming more and more popular, so making chocolate to appease this type of consumer is a newer marketing technique. In order for a chocolate to be organic, it must be approved by the USDA and some companies then go on to get certified organic by other more strict organizations.

4. Companies also want to reach out to the adventurous chocolate eater by using exotic ingredients in the chocolate. These types of chocolates usually have bold colors on the package label, to emphasize the exotic ingredients that are in the chocolate. Exotic ingredients may include, spices like cayenne pepper, or different fruits like passion fruit or mango.

5. Sugar free chocolate appeals to those who have diabetes or anyone who wants to reduce their sugar intake. The diet industry has really taken off in the past ten years and as such, so has the diet chocolate industry. People with diabetes or consumers who are watching their weight are able to eat chocolate that is made without sugar. This chocolate is usually made with artificial sweeteners and the packaging reflects this change. The wrapping and labeling on this kind of chocolate bar is usually lighter, to indicate that it is lighter in calories and sugar, therefore, making it a light chocolate bar.

6. Finally, there is marketing towards children, in which companies make a product that is fun with packaging that has bright colors. There are many chocolate producing companies whose target market is children. In order to attract children anywhere from two to sixteen, they make their labels appear bright and cheerful. These companies also make their companies seem fun and sometimes quirky to attract children to other products they may offer.

Chocolate has been a part of the everyday consumers’ lives for hundreds of years. It is only in the recent past that the consumer market for chocolate has been segmented into so many different components. The consumer market is also constantly changing, so it will be interesting to see what new markets come about in the next few decades and how the chocolate industry will deal with these future changes in the chocolate market.